Lays


This advert is blatant harassment. She feel him up and then steals his chips!

If the roles were reversed just think about the reaction. A woman being groped by a man in a position of authority! Preposterous..

southafricantvads:

Vodacom 3G | Errol!

Nagging wife who absolutely under no circumstances can mow the lawn herself and is always in ‘house’ clothes. The henpecked husband who just want to peruse his newspaper in peace with ducks for company.

http://adopinionsfromtwitter.wordpress.com/2013/03/19/erol-seriously-vodacom/

(Source: vodacom.co.za)

southafricantvads:

Liqui Fruit | Muscle island factory

If you look at all the other Liqui Fruit adverts on SATVads, you’ll see this one is pretty much the exception. This one is actually a follow-up to the booty island factory ad (http://tmblr.co/Z0qbMvWG75No). Their ads seem to rely on the ‘sex sells’ mantra. They all feature women, usually in bikinis, being all sexy around fruit. Guys. It’s juice. C’mon.

Even the 80s ad (http://tmblr.co/Z0qbMvRznxmc) has the woman biting sexily into fruit. And people dressed as fruit with 80s hairstyles, so that’s funny. But what I am getting at, is that Liqui Fruit, and everybody else, should just stop with the objectification.

"But, but… sex sells!" 1) Does it? Really? 2) Be creative. Objectification is so mainstream, don’t you think it’s time for a change?

Thoughts?

(Source: groundglass.co.za)

southafricantvads:

KFC | You go girl

Let’s compare the different KFC adverts. The manly ones are about tough guys eating zinger wings and so on. The family ones are lovely little stories with a KFC ending. I can recall (am I wrong?) only one advert (this one above) featuring a woman and we only see her take small bites from a drumstick and a wrap at the end.This female-centric ad - it even says female in the description, which we obviously do not see on tv - places the focus on how wonderful the woman is, a complicated go-getter. The focus is not her consuming the food.

The manly ads announce: Man vs. the world. Because the world is so very anti-man (hint: it’s not). These adverts portray out-dated ideas of masculinity and what it ‘means’ to be a ‘man’. Eating KFC doesn’t make you tough and therefore a ‘man’. It gives you high cholesterol, makes you fat and makes you dead. So does other junk food, but I’m focusing on KFC today. In comparison to the female and family-centric ads, the manly ads feature men eating prominently and with gusto.

Some people like KFC, others don’t. These categories are not so simple as men and women.

(Source: kfc.co.za)

(via PostSecret)

South African TV Ads: An open letter to the South African advertising industry


tumifromjoburg:

southafricantvads:

Dear South African Advertising Industry

We have had a long relationship, but I’m afraid it’s time we called it quits. That, or something (you) has to change. We’ve had our laughs but your attitude is starting to piss me off, specifically your attitude regarding women and gender roles in general.

In addition to the sexism - let’s not forget the standard beer advert for the hard working (manual labour) man that needs a cold beer at the end of the day *ahem* Black Label *ahem* !

One of the worst thing about the South African ad industry is the blatant RACISM, which seems to be so readily accepted and unquestioned by those who present the research, create the ads, approve the ads and the general public nje.

For instance, the absolute worst is the insurance advertorial with the white guy that’s been dressed as a “mama” for the last 10 years. It makes me physically sick. Or those detergent ads that are aimed at the black women (UNILEVER, I’m looking at all of you) in which the weeemeeen are spiking like de way white pipl perceeeeve blek pipl spik. I could go on for days about racism in the advertising industry, and I know my advertising friends have plenty of anecdotes to draw from on the daily.

The SA ad industry needs to get it together and get more creative.

(Source: feministssa.com)

southafricantvads:

MiWay | Lost keys | featuring Mpho “Popps” Modikoane

Here we have several gender stereotype problems, I’ll deal with it chronologically. Firstly (1) he says “… I lose things. Sometimes on purpose.” Then the camera pans to a table with 4 framed photos, presumably ex-girlfriends. This equates women with things. Things that can be lost, and not people with feelings who are perfectly capable of making their own decisions. In turn (2), girlfriends are seen as possessions. Something to collect and display on a side table, like seashells. This portrays men as unfeeling, uncaring and only concerned with scoring. Men are detached and women are (3) crazy needy stalker girlfriends.  It appears he is not so good at losing women after all… And another thing, is he laughing at the hysterical woman banging at his door or the TV?

(Source: miway.co.za, via southafricantvads)

Make me a sandwich meme.
Fan. Tastic. Lol jk. The only good thing about this is that this meme isn’t widespread. But the fact that this is still a thing to some people is highly distressing.

Make me a sandwich meme.

Fan. Tastic. Lol jk. The only good thing about this is that this meme isn’t widespread. But the fact that this is still a thing to some people is highly distressing.

Broga – Yoga for men
"Is it okay for guys to try yoga? Feel more comfortable in a weight room than in a yoga studio? Convinced that yoga is too New Age or hippie— or simply too hard? You might want to change your mind. Introducing broga: Broga is a yoga class geared for men. It basically means it’s a form of yoga where it is okay if you can’t touch your toes. Men generally have cement shoulders or really tight hips and they may not be able to perform the more challenging poses."

Broga – Yoga for men

"Is it okay for guys to try yoga? Feel more comfortable in a weight room than in a yoga studio? Convinced that yoga is too New Age or hippie— or simply too hard? You might want to change your mind. Introducing broga: Broga is a yoga class geared for men. It basically means it’s a form of yoga where it is okay if you can’t touch your toes. Men generally have cement shoulders or really tight hips and they may not be able to perform the more challenging poses."